On Friday there was an issue where SEOs began noticing that Google was removing tons of pages from their index. It seemed to have started on Thursday but Google did not confirm the issue until Saturday morning. The issue is now into day four or so and it is not yet fully resolved.
In short, some sites were seeing a nice chunk of their web pages being de-indexed, removed from the Google index, and thus not showing up in the Google search results. This can hurt big time for sites that depend on Google to send them traffic. That traffic may convert to leads, ad clicks, e-commerce check outs, and other conversion metrics.
It is hard to say how big this was, I asked, Google won’t say. But the issue seems to be big at least from within the SEO community.
Here is what we know so far.
Google thought they fixed the issue Saturday morning:
Sorry — We had a technical issue on our side for a while there — this should be resolved in the meantime, and the affected URLs reprocessed. It’s good to see that the Inspect URL tool is also useful for these kinds of cases though!
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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