credit: Roger Montii
Impact Felt Across Many Industries
- Mental Health Knowledge base & Directory – up 20%
- Travel booking – up 14%
- Travel booking – up 25%
- Recipes – up 12%
- B to C eCom – up 20%
- Tech news – down 20%
- Skin care affiliate – down 48%
- Alternative health – not impacted
- Other Recipe sites – not impacted”
Note: The double listing for travel sites is not a typo. It’s a reference to two travel sites.
Recipe Bloggers Report Update Effects
Google does not target specific niches. The recipe blogger niche is a highly organized community. Because of that when something big happens the community’s voice will be amplified.
Thus it was that the recipe blogger community noticed this update. As of earlier today there was a growing list of 47 recipe blogs that had reported losses from this update.
Many First Time Google Update Casualties
A curious note about this update is that there are many publishers reporting that they have never been hit by a previous update and are surprised to have finally been hit by the November 2019 Google update. As a representative example, one publisher tweeted:
BIG unannounced Google Update starting yesterday? I have had MULTIPLE food & lifestyle blogs reach-out reporting 30%+ traffic drops when doing a 11/8 to 11/1 week-over-week comparison. Example drop below.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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