Google Upgrades Its Built-In Mortgage Calculator With New Features
- December 3, 2019
- Online marketing
credit: Matt Southern
Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”
Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculation
Google’s mortgage calculator was first introduced in 2015. For comparison, here’s an example of what it used to look like. You can see how it was missing some of the features that have now been added such as initial down payment and property taxes.
While Google’s goal with its built-in tools is to make search results more helpful, a more robust mortgage calculator will also serve to further detract traffic from web pages that organically rank for the same term.
One must wonder how much traffic banking websites, or sites like Zillow, are losing from searchers who use Google’s tool versus clicking through to their web pages working on the first page.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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