credit: Barry Schwartz
Google Search Console now lets you dive in to how well your news site performs in Google News and the Google News App
Google launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the “Performance” section for any site that appears in Google News.
What is the Google News performance report. This report shows you clicks, impressions and click-through-rates for your performance on Google News from news.google.com, and from the Google News app on Android and iOS.
Google said it helps news publishers answer questions such as:
- How many times have my articles appeared to users in Google News?
- Which articles performed well in Google News?
- How does user behavior vary by country?
You can segment the traffic by page, country, device and data, and filter the reports by date range and other metrics.
What this report is not. This does not include the “News” tab in Google Search, which is covered in the performance report for search, filtered to the news search type – a report Google launched in July 2020 in Search Console.
What is looks like. Here is a screen shot of the report:
Why we care. This is valuable data into how well a publisher’s site is performing in Google News proper. That is how many clicks and impressions a news site and its news articles gets through on Google News from news.google.com, and from the Google News app on Android and iOS.
This can help augment your other analytics data around Google News traffic.
Please note, if you do not see this report yet, do not panic – it is probably rolling out slowly.
If you or your company needs any marketing help, please contact the professionals at SPYDERwebmarketing.com at 833 377 9337 x 701 or firstname.lastname@example.org
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
About SPYDER, web marketing agency
We are a digital marketing company with a focus on helping our customers achieve great results from various Internet marketing services across several key areas. 833 377 9337
Request a free quote
We offer professional web marketing services including content strategies, SEO, PPC, local marketing, Email campaigns, Social Media Strategies and digital consulting. Let's talk.