credit: Matt Southern
Pinterest search trends show users are planning for life post-pandemic, with the greatest increase in searches coming from Gen Z.
People are eagerly awaiting post-pandemic life, as evidenced by Pinterest search trends, with Gen Z taking the lead for greatest increase in search volume.
Pinterest searches among users in the Gen Z demographic are up 96% year-over-year. In particular, the company reports “skyrocketing” searches for vacations, clothes, and home renovations.
Here’s more about what Gen Z is planning for when life returns to normal. Marketers can use this data to get a head start on creating campaigns that will resonate with this demographic.
Unless otherwise noted, the data compares Q1 2021 search data to Q1 2020.
Vacation Searches – 75% Increase
Searches for vacations increased 75% from January 2021 to March 2021, accelerating three times as fast as the average increase of 24%.
Gen Z isn’t looking for any ordinary vacation, they want to travel in style once restrictions are lifted.
Pinterest reports spikes in the following related search terms:
- Searches for “dream vacation destinations” are up 13x
- Searches for “luxury vacation” are up 6x
- Searches for “vacation fashion” are up 3x
- Searches for “travel tattoos” are up 45%
Everyone wants to get out so get the vaccine and let’s get out there! If you or your company needs any interest or Google marketing help, please call the experts at SPYDERwebmarketing.com at 833 377 9337 x 701 or info@spyderwebmarketing.com.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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