credit: Matt Southern
YouTube rolls out new tools and resources for business owners as part of Google’s International Small Business Week event.
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.
The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners.
YouTube reports that 79% of small businesses with a YouTube channel agree that publishing videos helps with getting found by customers.
In addition, it’s estimated that 82% of global digital consumer traffic will be video by 2022.
Currently there are over two billion monthly users on YouTube watching a collective one billion hours of video a day.
Business owners can connect with these viewers and show them what makes their brand unique by creating a YouTube channel.
According to YouTube survey data:
- 72% of small businesses feel that getting started on YouTube is easy.
- 65% of small business YouTube channels say they use YouTube to showcase their products and services.
- 85% of viewers turn to YouTube for fresh content.
“For small businesses, the trend toward video represents a huge opportunity for growth. Put video and YouTube at the heart of your online strategy and see better results today – and in the long term.”
If you or your company needs any help creating a YouTube channel or with ad management, please contact the experts at SPYDERwebmarketing.com, 833 377 9337 x 701, or info@spyderwebmarketing.com
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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