Shopify Makes it Easy to Market to Specific Countries

credit: Matt Southern

Shopify Markets is a new solution that will allow businesses to manage cross-border storefronts from a central hub.

Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.

Up until now, if a business wanted to reach a global market, they’d have to sell on a marketplace or through another retailer.

A new solution called Shopify Markets removes the need for a third party and allows businesses to sell directly to international consumers.

With Shopify Markets merchants can sell outside of their home country without having to worry about complexities like currency conversion, language localization, providing local payment methods, and duty and import taxes.

All cross-border tools are available to Shopify merchants right out of the box.

With Shopify Markets, you can:

• Easily enter new markets
• Create tailored experiences for each market
• Customize variable such as:
  • Local currencies and payment methods
  • Pricing and price rounding rules per market
  • Product availability per market
  • Local languages
  • Local domains with automatic SEO optimization
  • Automatically show the right currency / language based on buyer country
  • Duties and import taxes on behalf of the buyer to eliminate surprise costs at product delivery
  • Gain access to actionable insights and smart settings for each market
• Manage everything from a single place

Shopify store owners can target single country markets, or create custom markets by grouping multiple countries together.

Shopify Markets is available in early access globally as of September 14, and will roll out to all merchants in the coming months.

Features will vary according to your plan. These are the features included with all Shopify plans:

• Manage how you sell to each market from one place
• Sell in 133 currencies with Shopify Payments
• Provide local payment options with Shopify Payments
• Sell in up to 20 languages
• Set up custom domains to optimize for search
• Smart settings that optimize market operations

Those on Advanced Shopify and Shopify Plus plans get these additional features:

• Estimate and collect duty and import taxes at checkout
• Set custom pricing per market with Shopify Payments
• Customize catalogs and storefront per market
• Manage fulfillment locations per market.

Note that additional transaction fees apply when selling internationally.

Merchants can apply for early access today, or wait until it rolls out to all Shopify store owners at a later date.

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