Google can’t fully prevent search outages, but the company is getting better at communicating issues when they’re discovered.
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected.
This topic is discussed by Google’s Search Relations team, which is made up of John Mueller, Martin Splitt, and Gary Illyes.
Together, in the latest episode of the Search Off the Record podcast, they discuss what to expect from Google in 2022 and beyond.
Among the topics they address is whether there will be fewer outages this year.
Unfortunately, Google can’t make that promise.
However, you can expect more communication from Google when outages and bugs are discovered.
Google To Be More Transparent About Outages
Google started to talk more about outages last year, which led to the perception they were occurring with greater frequency.
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Illyes says it’s not that there were more outages, it’s that Google started to announce outages that previously would have gone unnoticed.
“One thing to note is that we did start to talk more about outages, and previously, you could just not notice the outages because we were not talking about them, and it affected only a small portion of the Internet, for example.”
You can expect more of that communication going forward.
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Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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