Google Says Emojis Won’t Hurt Or Help SEO

  • February 2, 2022
  • SEO

credit: Matt Southern

Using emojis in page titles and meta descriptions is allowed, but won’t help with SEO and may even be ignored.

Google provided an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO.

This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 28.

One of the submitted questions asks for an update on Google’s position on emojis, specifically when it comes to using them in titles and descriptions.

Websites are allowed to use emojis when optimizing pages, as they’re not against any of Google’s guidelines.

But is it advisable to use them?

Optimizing webpages with emojis seems like wasted effort

If you have any questions on Google’s algorithm or SEO, please contact the experts at at 833 377 9337 or

Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.


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