credit: Matt Southern
YouTube introduces new metadata for educational English language videos. This metadata can be used to optimize videos for YouTube search.
YouTube creators can now optimize educational videos with additional metadata that will be displayed in search results in the future.
This update was announced during YouTube’s weekly news roundup that includes a number of smaller changes for creators that are worth knowing about.
Here’s a recap of the latest news for YouTube creators, starting with the metadata update.
New YouTube Metadata For Educational Videos
YouTube is bringing additional metadata to English language videos that are educational in nature.
Videos can be marked as educational during the upload flow via a drop down menu where you can select a category.
Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content.
The new metadata fields include:
- Type of video
- Academic system
- Education level
- Exam, course or standard
Each of these fields are optional. You can utilize some, all, or none of them during the upload process.
This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube’s search results to help viewers decide whether the content meets their needs.
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Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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