New Google Shopping experience scorecard

  • February 25, 2022
  • SEO

credit: Barry Schwartz

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will, in turn, reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search.

The email. Menachem Ani received the email from Google today and posted a screenshot of it on Twitter:

More details. If you click on the link in his Tweet, while logged into your Merchant Center account, you will see the new scorecard section:

There is a help document that explains that “the program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window. You’ll be given a rating of “Excellent”, “Comparable”, or “Opportunity” on each metric. “

To see your performance for each metric and your overall score:

  1. Sign in to your Merchant Center account.
  2. From the navigation menu, click Growth.
  3. Click Shopping experience scorecard.

If you need any help with Google shopping, please contact the experts at at 833 377 937 x 701 or

Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.


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