A new tool for ecommerce stores brings Google technology to on-site search, helping shoppers find more relevant results.
credit: Brian Frederick
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties.
Google Cloud has announced the release of Retail Search, a tool designed to give retailers the capabilities of Google’s search engine on their own domains.
Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience.
Poor User Experiences Cost Online Retailers
A survey conducted by The Harris Polls and Google Cloud found bad online experiences cost U.S. retailers $300 billion each year, with 76% percent of consumers reporting unsuccessful searches caused them to forgo purchases from retail websites.
Conversely, good search experiences have a demonstrated correlation with higher purchase conversion, larger orders and brand loyalty, with 69% of customers reporting purchasing additional items following a successful search experience.
Retail Search hopes to address both sides of this issue, minimize search abandonment, and encouraging sales by improving customer experiences.
Intent And Context Key to Successful Searches
In its ongoing mission of providing users with better search results, Google’s search algorithms are constantly updated to better understand user intent and return relevant results faster. Retail Search applies this principle to the shopping experience.
Google’s state-of-the-art artificial intelligence gives Retail Search advanced query understanding produces better product search results and recommendations, even from broad queries.
Creating Better Customer Experiences
Fully managed and customizable, Retail Search allows organizations to create shopper focused search experiences. Building upon the search engine’s indexing, retrieval and ranking, it seeks to make product discovery easier for shoppers, while optimizing business goals for retailers.
Merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags, as they see fit. This allows them to drive desired outcomes for engagement, revenue or conversions.
Advanced Query Understanding – A more accurate understanding of what searchers want produces better results.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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