Google Ads Experiencing Latency Issues

credit: Brooke Osmundson

Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.

On April 5^th, Google’s Ads Liaison Ginny Marvin confirmed that Google Ads reporting is experiencing a latency issue.

The issue was originally reported on April 1^st, resulting in a large subset of users receiving error messages, high latency, and other unexpected behavior of the platform.

As of April 7^th, the issue has seemed to be resolved for a majority of users but is still listed as an ongoing disruption.

Who Is Affected?

A large number of users who rely on the Google Ads platform have been affected by this issue.

Specifically noted in Google’s status dashboard, Responsive Search Ads (RSAs) were experiencing a longer than average approval process for new or updated ads.

Some RSAs were reported to take over 48 hours to be approved.

How Often Does It Happen?

When reviewing the Google Ads status dashboard, it appears issues with Google Ads Manager and Google Ads happen with relative frequency .

For Google Ads Manager, there are typically one to two issues per month. In March there were four issues logged. The longest disruption for Google Ads Manager was 11 days and nine hours.

In Google Ads, there’s typically one to two issues per month. The last significant disruption was December 16, 2021 lasting for 14 days and 19 hours.

What Can You Do?

Fortunately, most latency issues or errors in Google Ads are fixed in a timely matter. In the meantime, you can arm yourself with the right tools if you experience these issues in the future.

This quick article defines what conversion lag reporting is and what types of campaigns are available for this type of reporting.

Google also has a helpful resource to explain how latency can impact Google Ads Clicks and Analytics Sessions. It provides reasons why your data may not match from one platform to another.

Use this guide to help educate yourself and be confident when talking to your clients about these issues.

Lastly, bookmark the Google Ads Status Dashboard to track any incident in the future and get real-time updates from the source itself.

If you need any help with this issue, please contact the experts at SPYDERwebmarketing.com at 833 377 9337 or info@spyderwebmarketing.com.