Running out of quality content ideas? Attract your ideal customers using these creative, SEO-focused tips.
Search engine optimization (SEO) and content marketing often work together to help businesses grow organically.
You probably know how powerful the combo is and what great results you get when using the two together.
But do you ever find yourself looking for content ideas that will attract your ideal customer?
The key is being strategic about the content you’re creating if it’s going to turn browsers into buyers.
What’s the best way to do that?
Zero in on topics that will appeal to your ideal customer and bring them to your website.
Finding content ideas that attract customers
Start with your sales funnel and your current customers
What questions do you get asked all the time? Our own frequently asked questions can often lead us to content ideas that will help grow our business.
Start by brainstorming the questions you get asked constantly and write them down. At this stage, there’s no good or bad question. You can go through them later and determine which ones you want to pursue and which ones you want to ignore. What does your ideal customer need to know before buying?
Think about the questions your ideal customer doesn’t know to ask, but still needs to know before purchasing. Go through your sales notes, and think about the process you take with prospects in your sales funnel. What information do you find they need to consider before deciding to purchase? There may be content ideas here. What do they want to do that your product or service can help them with?
Now think about how your customers use your product or service. What might they do with your product that you can help teach them? What might they want to accomplish, where your product is the solution or a tool they need to complete the job?
For example, I worked with a makeup brand and we saw lots of people asking for makeup tutorials. They wanted to learn how to create specific looks, so we set out to create videos and blog posts teaching them how to create those specific looks.
Our products were showcased in the videos, so people who watched the video were more likely to buy products from this client than someone else because they saw it used to achieve the look they wanted.
Snoop on the competition
Look around and see what your competition is doing on their website, blog or social media.
Don’t simply copy your competition. Consider this as a content research audit. Take note of what they’re doing and what followers respond to.
Are they doing lots of Reels or tutorials on YouTube or Instagram?
Are they writing blog posts that highlight the features of specific products?
Are they addressing the benefits?
How is the audience reacting (if you can tell)?
Use keyword research tools
Go to Google and start searching with keywords related to your business and the content topic you’re thinking about.
What you see in the search results are terms people are searching for right now. Google will try to autofill your search bar with the information they think is relevant to your query. Pay attention to any relevant suggestions.
Take a look at everything that shows up in Autocomplete. This data can be useful when trying to find content ideas that will attract your customers.
Use online research tools
You can use a tool like AnswerThePublic to find out what questions people ask about topics related to your business.
Start a search with your primary keyword and see what questions the tool generates.
Use your own website
Does your website have site search?
See what questions or keywords your current customers are searching for on your website. You may find that people are looking for specific information that you don’t have on your website or that isn’t easy to find.
These results can help you write blog post or FAQs
Hire a well-known SEO firm like SPYDERwebmarketing.com! Give us a call today at 833 377 9337 or email us at firstname.lastname@example.org
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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