Optimizing for Bing Places: Is it worth it?

  • March 23, 2023
  • SEO

credit: Elizabeth Rule

Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.

That said, we can start taking advantage of Bing’s increasing user volume. On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic.

The question is: Is spending time optimizing for Bing Places worth it? If it is worth it, what optimizations will have the biggest impact on rankings?

To find out, my team and I tested optimizing some client listings on Bing and measuring the impact.

Should you claim and optimize a Bing Places listing?

Every business should claim and set up their Bing Places listing.

Single-location businesses can easily import their Google Business Profile (GBP) information to Bing. Just ensure all fields are correctly filled out.

Bing only syncs GBP accounts with less than 10 listings, so multi-location businesses with 10+ listings must use a bulk upload file instead.

Claiming and optimizing a multi-location business’ Bing Places listings

We started our test with a client with multiple physical locations. After claiming and optimizing their Bing Places listings (including adding keywords to the name), we saw website traffic and conversions increase almost immediately.

Bing in GA

How did we do it? We identified all the client’s listings on Bing Places, claimed and fully optimized them to match the GBP listings. We added UTM tags to the website URLs to track all the traffic in Google Analytics.

Some edits we made took a few attempts to stick, but ultimately, they worked. We then kicked it up a notch and tested two more advanced SEO tactics – incorporating keywords and fighting spam.

So we definitely feel it is worth it to get traffic and optimize for Bing places, if you would like to discuss, please contact our SPYEDRwebmarketing.com Bing team at 833 377 9337, or info@spyderwebmarketing.com

Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.


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