Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products.
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile.
This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps.
By having social media links accessible on their Google Business Profile, businesses can provide customers with more ways to connect, acquire information, and resolve issues.
New Feature Rollout
A new Google support page explains businesses can now control which social media links are displayed on their Google Business Profile.
Businesses can add one link per social media platform to their Business Profile. The supported platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.
This feature is being rolled out gradually and is available in specific regions.
How To Use the New Feature
To add a social media link to a Google Business Profile, businesses need to access their profile, click ‘Edit profile,’ then ‘Business information,’ and finally, ‘Contact.’
Under ‘Social profiles,’ they can select the social media platform they wish to link and enter the web address.
Unpacking rivals’ strategies is cool…but gauging their impact
Game changer. Uncover which competitor strategies create conversions with Semrush.
Editing or removing the link follows a similar process.
To edit a link, businesses must update the web address field for the designated social media link. To remove a link, click on the ‘Trash’ icon next to the social media profile that needs to be deleted.
Occasionally, Google automatically adds social media links to eligible Business Profiles. To modify these auto-added links, businesses can add a new link for the same social media platform following the same steps.
What This Means for Businesses
The ability to add social media links provides another way for local business owners to optimize their presence across Google’s ecosystem.
Consumers today expect to find social media and website links alongside local search results. Small to medium-sized businesses can now keep up with chains in providing that seamless experience.
While businesses can add the same social media link to multiple Business Profiles, they cannot add various links from the same platform to a single profile.
This feature can be managed per business on Search or Maps or via the API to manage multiple locations simultaneously.
Note that Google doesn’t provide performance metrics such as click rates for these social media links.
If you or your company needs any help understanding or utilizing this new feature, please contact the experts at SPYDERwebmarketing.com, 833 377 9337, 833 SPYDER or email@example.com.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
About SPYDER, web marketing agency
We are a digital marketing company with a focus on helping our customers achieve great results from various Internet marketing services across several key areas. 833 377 9337
The team at SPYDER truly appreciates you stopping by to visit and check out our services. We understand there are many companies in the digital marketing arena today to choose from and we would like the opportunity to earn your business. We look forward to speaking with you about your goals and marketing needs and helping you achieve them.