Google Concludes Rollout Of September 2023 Helpful Content Update

  • September 29, 2023
  • SEO

credit: Matt Southern

Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines.

Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28.

Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines.

Google’s Helpful Content System: What You Need to Know

Google’s Helpful Content System works in tandem with other systems to rank websites based on the quality and usefulness of their content.

Through the September 2023 update, Google has made alterations to the system’s guidelines and documentation, offering new advice for those who have experienced traffic loss.

Key Changes in the September 2023 Update

As reported by Search Engine Journal’s Roger Montti, the September update has brought about three pivotal changes to the Helpful Content System’s guidelines:

Adjustments to the guidance on machine-generated content

Revised rules for hosting third-party content on subdomains or the primary domain

Additional advice on what to do if a website experiences traffic loss following a Helpful Content Update

We are still gathering information but if you lost any top positions on Google due to this algorithm change, call the experts at at 833 377 SPYDER, or email us at

Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.


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