Google performance reports updates how it counts clicks and impressions for job listing and detail pages

  • January 26, 2024
  • SEO

credit: Barry Schwartz

No changes were made to Google Search, this is just a reporting change

Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages, but that is only because Google evaluates these data points differently than it did in the past. The change in reporting started on January 9, 2024.

No changes to Google Search. Google did not changed how or where job listings and detail pages show within Google Search. Instead this was just a reporting change in Google Search Console.

What Google said. Google posted about this update here, saying:

Search Console has changed the way it evaluates and counts impressions and clicks for job listing and detail pages. As a result, you may see an increase in clicks and impressions for your job pages. This increase doesn’t reflect actual growth, but rather that Search Console is more accurately reporting the number of impressions and clicks across the various job experiences in Search.

How these metrics work. Google posted more details on this within its help documentation. You can read them over here.

Why we care. If you notice an increase in impression and click data for job listing and detail pages, this is why. Record the date of this reporting change. Nothing you or Google Search may have done was responsible for the fluctuations in impressions or clicks.

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Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.

 

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