Report: OpenAI working on web search product

  • February 15, 2024
  • SEO

credit: Danny Goodwin

The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information.

This shouldn’t be too surprising, considering:

OpenAI has a web crawler, GPTBot.

ChatGPT Plus users can also use Browse with Bing to search the web.
Microsoft Bing is uses OpenAI’s GPT-4, customized for search.
Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. If OpenAI actually does release a Search product, it will be worth watching to see it becomes a source of any significant organic traffic or value for brands and businesses.

Could OpenAI challenge Google Search? Could OpenAI develop a search engine that would truly rival Google? I’m extremely skeptical at this time.

Look no further than Microsoft – a $3 trillion company – which has failed to make little progress versus Google for two decades, even after all the AI Search investments and features it has rolled out over the past year. See: One year later: Little change to Microsoft Bing’s search market share

Google is Search – it is a habit for people, as pointed out recently in testimony by Microsoft CEO Satya Nadella during the still unresolved Google antitrust trial.

We’ve seen so many search engines launch with hype about it being the latest and greatest “Google killer” – then ultimately fail. The reality? Google Search is always the real killer.

I’m all for more search alternatives. In terms of understanding how far ChatGPT has to go: Google got an estimated 84.2 billion visits while ChatGPT got an estimated 1.6 billion in December.

If you or your company have any questions on AI or how it can improve your company revenue, please contact the experts at SPYDER, 833 3 SPYDER or 833 377 9337

Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.


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