credit: Roger Montii
Bing’s updated AI Search will be a welcome change for SEOs and site owners because the layout maintains clicks to websites
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.
Microsoft introduced their new version of AI search:
“After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work on the ongoing revolution of search. …Today, we’re excited to share an early view of our new generative search experience which is currently shipping to a small percentage of user queries.”
New Layout
Bing’s announcement discusses new features that not only make it easy for users to find information, Bing also makes it easy for users to see the organic search results and click through and browse websites.
On the desktop view, Bing shows three panels:
- A table of content on the left
- AI answers in the center (with links to website sources)
- Traditional organic search results on the right hand side
- Even more organic search results beneath “the fold”
The table of contents that is on the right hand side is invites exploration. It has the main topic at the top, with directly related subtopics beneath it. This is so much better than a People Also Asked type of navigation because it invites the user to explore and click on an organic search result to keep on exploring.
Screenshot: Table Of Contents
This layout is the result of a conscious decision at Bing to engineer it so that that it preserves and encourages clicks to websites.
Below is a screenshot of the new generative AI search experience. What’s notable is how Bing surrounds the AI answers with organic search results.
Screenshot Of The New Bing AI Search Results
Bing makes a point to explain that they have tested the new interface to make sure that the search results will send the same amount of traffic and to avoid creating a layout that results in an increase in zero click search results.
When other search engines talk about search quality it is always from the context of user satisfaction. Bing’s announcement makes it clear that sustaining traffic to websites was an important context that guided the design of the new layout.
If you have any questions about this new layout or need help ranking your website, please contact us at 833 3 SPYDER or 833 377 9337.
Jim is a Senior Digital Marketing Strategist Spyder Digital and has over 19 years of experience in the field. His insight and ability to drive new business for his clients from the Internet is unparalleled.
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