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Google rolls out ‘interpreter mode’ for Home and smart displays

credit: Greg Sterling Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. Google…
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Agencies say search, social spend will rise, but increases target 5 platforms

credit: Ginny Marvin Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn…
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Amazon’s new metrics help advertisers pinpoint cost of acquiring customers

Amazon is offering advertisers a new set of metrics, called new-to-brand, with the goal of helping identify strategies that drive new customer acquisition…
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7 Ways to Boost Your Small-Business Marketing

credit: Kimberely de Silva These marketing strategies can help small businesses gain new customers and increase repeat business. Marketing is important to every…
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