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Google’s Mobile-Friendly Test Doesn’t Follow Robots.txt Rules

credit: Matt southern Google’s John Mueller recently advised the company’s mobile-friendly test doesn’t follow the rules written in robots.txt files. This topic came…
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Review counts matter more to local business revenue than star ratings, according to study

credit: Greg sterling Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average. Reviews matter; that’s…
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Google advice on improving your site’s ranking for future core ranking update

credit: Barry Schwartz Google has finally given us something we can point to after a core updates negatively impacts a site's ranking in…
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Report: Product advertising is driving spend growth in search, social, marketplace

credit: Ginny Marvin Product ad spend is outpacing overall market growth, according to a Kenshoo report. Overall, paid search spending increased 10% year…
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