LATEST COMPANY UPDATES AND INDUSTRY NEWS

Google Ads to sunset average position reporting metric later this year

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. Credit: Ginny Marvin The signs…
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Google rolls out ‘interpreter mode’ for Home and smart displays

credit: Greg Sterling Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. Google…
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Agencies say search, social spend will rise, but increases target 5 platforms

credit: Ginny Marvin Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn…
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Amazon’s new metrics help advertisers pinpoint cost of acquiring customers

Amazon is offering advertisers a new set of metrics, called new-to-brand, with the goal of helping identify strategies that drive new customer acquisition…
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