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Category Archives: Brand development

Expect more Instagram branded content ad opportunities in 2019

Instagram says it is encouraged by early testing and advertiser feedback. credit: Amy Gesenhues Why you should care Brands on Instagram have long…
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Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

credit: Greg Sterling The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads…
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Facebook launches playable ads, tests retention optimization for app advertising

credit: Ginny Marvin App marketers will also soon have the option of using minimum ROAS bidding. Facebook announced new advertising offerings for app…
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LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

Credit: Amy Gesenhues The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities LinkedIn has overhauled its Campaign…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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