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Category Archives: Online marketing

TikTok Reveals What Makes A High Performing Ad On Its Platform

credit: Rebekah Dunne TikTok has published best practice tips that have resulted in increased impressions for their video ads. The social platform also…
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YouTube Rolls Out New Tools & Resources For Small Biz Owners

credit: Matt Southern YouTube rolls out new tools and resources for business owners as part of Google's International Small Business Week event. YouTube…
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Users Now Able to Block Political Ads on Facebook and Instagram

credit: Susan Wenograd Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for…
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Snapchat Rolling Out Dynamic Ads Globally

credit: Susan Wenograd Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US.…
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Pinterest Overtakes Snapchat in Popularity Among US Users

credit: Matt Southern Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep…
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Google Ads to end customer support via social Jan 1, 2020

credit: Ginny Marvin Advertisers will be directed to the online form. Earlier this year, Google Ads announced it is shifting customer support requests…
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Google Upgrades Its Built-In Mortgage Calculator With New Features

credit: Matt Southern Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.” Now, the tool…
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Facebook Introduces New Custom Templates for Stories Ads

credit: Matt Southern Facebook is introducing new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. These…
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Report: Product advertising is driving spend growth in search, social, marketplace

credit: Ginny Marvin Product ad spend is outpacing overall market growth, according to a Kenshoo report. Overall, paid search spending increased 10% year…
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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts. credit: Ginny Marvin…
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