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Category Archives: Online marketing

Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts. credit: Ginny Marvin…
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Bing Ads rebrands as Microsoft Advertising

The new name reflects a broader focus on ad inventory, data and targeting capabilities. credit: Ginny Marvin First there was Microsoft adCenter. Then…
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More people will turn to their mobile device instead of TV for entertainment in 2019

credit: Amy Gesenhues Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing…
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Google rolls out ‘interpreter mode’ for Home and smart displays

credit: Greg Sterling Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. Google…
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Amazon’s new metrics help advertisers pinpoint cost of acquiring customers

Amazon is offering advertisers a new set of metrics, called new-to-brand, with the goal of helping identify strategies that drive new customer acquisition…
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7 Ways to Boost Your Small-Business Marketing

credit: Kimberely de Silva These marketing strategies can help small businesses gain new customers and increase repeat business. Marketing is important to every…
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Facebook adds new reporting for Click-to-WhatsApp ads

credit: Amy Gesenhues Ad campaign objectives now include traffic, conversions (for website), and post engagement. Facebook has added traffic, conversions and page post…
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Build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating content. credit: Rakhi Patel Consumers are demanding more from…
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3 prospecting features for Google Display campaigns

credit: Ginny Marvin These relatively new features are aimed at reaching new customers with Display campaigns. Google discussed three features aimed at helping…
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Google adds pay for conversions bidding in Display campaigns

credit: Ginny Marvin Advertisers can pay for conversions rather than clicks or impressions. Google has announced the availability of conversion-based bidding for display campaigns called…
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