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Category Archives: Online marketing

How to create clickable Pins that will actually get you results

Credit: Maria Raybould Pinterest bamboozles a lot of marketers and brands. It’s clear that brands can get amazing results on the platform, but…
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Cyber Monday shopping shatters sales records, beats expectations

credit: Robin Kurzer It's good news for brands and marketers as the 2018 holiday season kicks off with a bang. WOW. Consumers spent…
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Instagram unveils 3 new shopping features ahead of holidays

credit: Amy Gesenhues Users will now be able find products via a business profile or video and save to a shopping collection. Instagram…
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B2B marketing: It’s time to talk to people, not companies

credit: Joyce Solano Over the past decade, the emergence of the digital age has meant that technology has invaded all aspects of our…
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Vimeo integrates with LinkedIn to enable video publishing to company pages

credit: Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature. Marketers can now publish videos to…
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Brands are wrestling with personalisation, more than any other marketing tactic

credit: Mark Jones Achieving a fully-personalised customer experience is something today’s marketing professionals dream about, where each customer feels the brand knows them and can…
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Search accounts for half of digital ad spend in first half of 2018, finds IAB UK

credit: Mark Jones Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to…
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Facebook is giving more Instagram developers access to AR camera features

credit: Amy Gehensues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the…
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The Top Four Digital Marketing Strategies Of 2018

credit: Scott Darrohn Marketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt "that marketing had changed more…
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

credit: Amy Gesenhues While Facebook's Sheryl Sandberg and Twitter's Jack Dorsey had very little new information to share, that could be both a blessing…
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