Ignite Visibility LLC. cover letter

Jim Lisi
5230 Emerson Road
Middlesex, New York 14507
949-874-6923, james.anthony.lisi@gmail.com, www.linkedin.com/in/jim11
6/19/2024
RE: My resume application
Dear Ignite Visibility LLC.,
I am writing to express my interest in the Sr. Digital Marketing Sales Strategist at your company advertised on Indeed. With over 23 years of experience in digital marketing and sales, I am confident in my ability to contribute to your sales team.
Throughout my career, I have sold and had my teams develop and implement successful digital marketing strategies for a diverse range of clients, consistently achieving and surpassing sales targets. As the President and Senior Digital Marketing Strategist at SPYDER web marketing, my current agency, I run a $300,000 per year agency with a 25-33% closing rate on all my sales leads. My role involves creating sales / leads campaigns, closing all the deals, helping my team create comprehensive internet marketing strategies and managing a talented team of marketing professionals. I have decided to stop selling for SPYDER and just keep the residual I have and find a solid company to work with. The bottom line is finding quality leads is just getting too hard and expensive these days and the ones I do get think SEO and PPC work runs $199 a month with so many other companies in the space having such low prices, not to mention they have unrealistic expectations at that price as well. This is a guy who closed Farmers Insurance on a $1,000,000 SEO deal in 2012 for 20 keywords, $50,000 a keyword. I have also decided I do not want to manage the day-to-day accounting, operations, people management, customer service, etc. as well. I am currently seeking a new opportunity where I can simply focus on just closing leads and driving growth without the additional responsibilities of running my own agency.
Prior to SPYDER, I founded and grew Increase Visibility Inc., a digital marketing firm that generated over $3.5 million in yearly sales and serviced Fortune 1000 companies. We were voted into the Inc. 5000 twice. I know your company well as I used to compete against is back in the day and the fact that you are still around speaks volumes.
I feel my expertise of 23 years selling digital marketing will enable me to make a significant impact at your company. I can honestly talk to a lead for 5 minutes and figure out his exact monthly budget, how to approach the sale, what his needs are and how to close it. I am highly motivated, goal-oriented, and possess excellent communication skills.
In conclusion, I am excited about the opportunity to bring my skills and experience to your team and contribute to the continued success of Ignite Visibility LLC. Thank you for considering my application and I have attached my resume for your review. Please feel free to contact me at 949-874-6923 or james.anthony.lisi@gmail.com to schedule an interview or if you have any questions.
Sincerely,
Jim Lisi